Do You Want Long Term Legitimate Online Business Success or a Quick Profit

There is one particular aspect of online marketing that sets it apart and that is the need for a certain amount of specialization if you want to achieve success. What has happened because of this is that a large number of beginner legitimate online businesses are giving up the opportunity for a sustainable and consistent passive income for some quick profits in the short term.

Although this is not a totally bad strategy it could mean that you will be continually chasing after the next sale instead of taking advantage of leveraging your time and the power and freedom that you can gain from this practice. Let's take a look at the trade off that will be made by going for the different options.

1. SEO versus PPC

Using a PPC campaign is great in the short term and it continues to prove itself as an extremely successful method. To run an effective PPC campaign it is important to create an effective ad for good conversions and combine it with effective bid management.

Even though it can be very successful if it is not carefully monitored and financed is can finish up costing you more money than you make. If you don't have some level of the skills needed to run a successful campaign you would do better to stay away from this form of income creation.

On the other hand SEO has proved itself over and over again to be a successful way to get your website viewed and it is usually for the long term. While it does need constant attention initially, with time this will become less necessary to attend to so often.

Another advantage is that the work you do in the beginning will keep building on itself and provide you with a number of assets that you can use for leverage to promote new legitimate online businesses that you create in the future.

The main difference between PPC and SEO is twofold the first of which is time. When you have only a limited amount of time and resources available to you it is important to think about which system will be most beneficial for you as doing both with limited time will be impossible.

Decide whether you want to spend all your time working or if it would be better to work hard now so that in the future you can sit back more and reap the benefits of your earlier dedicated labor.

Also remember that with something like PPC the minute you stop paying for the advertising the advertising stops. With SEO it only costs you time and effort and the benefits carry on even when you take a break.

2. What would be the Best Solution?

Here are some possible solutions to consider so that you can include both PPC and SEO into your marketing strategies. As far as PPC goes you should make sure that your landing page concentrates on getting opt-ins so that you can build a list of subscribers to your newsletter. Combine this with SEO over the short term and get more beneficial results in the end rather than just concentrating on trying to make that one sale and then the customer is gone.

If you utilize PPC in this way your long term strategies will benefit as you will be building a list of subscribers to whom you will be able to sell various products over and over again. In this way you will be investing both time and money into building a successful and long term passive income as you will benefit from both PPC and SEO. You will reduce the amount of work required and your legitimate online businesses will profit.