Thursday, January 31, 2013

5 Tips To Get Started With Article Marketing

These tips work for writing articles, writing posts and for writing short reports. I have used them for the past 27 years as a copywriter, content marketer and author of dozens of articles for magazines, websites, newspapers, and chapters of books. They even worked for me when I was ghostwriter for a professional golfer who wrote a book for beginning golfers.

Set aside enough time to write at least two articles on the same topic. It takes times and energy to write articles, more than most people plan for if they are just getting started. When you plan to write at least two articles in one sitting you are saving time because you are researching the topic only once.

You can then organize the material you have researched in two ways. The first article could be a general description of the problem explaining its importance to a particular group of people.

For instance, I decided to write about the dilemma of finding a first time overnight summer camp for a ten year old girl. In the first article I described why I think it is important that she spend a couple of weeks away from home, and why I think she is ready for that experience. In the second article I am more specific, listing my criteria for a good fit for the girl and then listing the resources I use to locate such a camp.

Find a time to write without interruption that works best for you. I prefer writing first thing in the morning, before the rest of the household is awake. I usually do my research the day before so that everything is in front of me when It is time to organize and write about problems and solutions. Other people prefer writing in the evening or during the day. The perfect time is up to you.

Understand that your writing will not be perfect no matter how many times you check if for typos and language. It happens to the best and the brightest. That does not mean you submit the article to a directory or put it on your website without checking it for errors. It does mean, however, that is not the end of the world if you missed something. Just give it your best each and every time.

Before you close your email for the day, think about the problems and issues that you confronted during your work day. Those issues and how you solved them are perfect topics for articles. Think about it. You cannot be the only person encountering problems with updating your software or how to handle a client you would like to fire. Even if I think I know everything there is to know about that topic, I will still research it using the browsers and appropriate resources.


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