Reasons to Use Article Marketing as One of Your SEO Methods

A big part of search engine optimization is building up links to your website from other sites. This not only helps you increase your rankings with search engines, but it also helps to drive more traffic to your site as well. One of the best SEO methods out there today happens to be article marketing. It is a way to promote your website and build up those external links as well. If you are not sure you want to get involved in article marketing, here are a few reasons that it should be one of your main SEO methods.

Reason #1 - You'll Become an "Expert"

One great reason to use article marketing as one of your SEO methods is that this will help you become an expert. People want to buy from someone they feel is an "expert" in their field. As you write quality and informational articles, you will build up name recognition and a reputation. This will make potential customers online view you as an expert.

Reason #2 - Build One Way Links to Your Website

Another great reason to start using article marketing is because it helps you build links to your website. One of the best ways that you can increase search engine rankings and bring in more traffic to your site is by building up links. However, not just any links will do. You need quality links going to your website. Since these links are one way links, they are more effective when helping you build up your page rank within the search engines.

Reason #3 - Great for Generating Content for Your Own Site

Of course, article marketing is a great for generating content for your own site as well. These articles can be used on your website and if you send out an ezine on a regular basis to your list, you can use these articles within the ezine as well. After all, if you are writing quality articles that are going to be placed on other websites, why not use them first on your own website, which will help build up search engine optimization to your site.

Reason #4 - You'll Build Trust

You'll build trust when you use article marketing as one of your SEO methods as well. Just bringing in traffic to your site is not enough. You need the visitors to trust you so they will actually purchase your products or services. People buy from those they trust. As you build trust, readers of your articles will be more likely to do business with you because they'll feel confident that you are trustworthy.

Reason #5 - You Can Use Them to Pre-Sell

Article marketing can also be used to pre-sell your services or your products. After all, you want to build quality traffic to your website. People who read and like your articles will visit your site, and those who enjoy your articles are more likely to actually purchase something from you. When they are first introduced to your ideas through articles that pre-sell, you are more likely to turn visitors into customers.