Wednesday, August 22, 2012

Do It Yourself Tips for Search Engine Optimization

Going with a professional when you are ready to do search engine optimization may not be something that is affordable for you. However, just because you have a tight budget doesn't mean that you have to go with mediocre seo. Once you learn a bit about seo, there are many things that you can easily do yourself to increase your rankings with the search engines. To help you out, here are some excellent do it yourself tips for seo that will provide you with excellent results.

Tip #1 - Keep Seo in Mind the Whole Way

There are many new website owners that don't take the time to think about SEO until their site is already built. Then, once the site is built, they try to go back to optimize their website. The key to great search engine optimization is to keep it in mind the whole way. You should be planning and building your site with SEO in mind. It is easy to think about it first so that you choose the right domain name, so you build pages right, and so you won't have as much work to do in the end.

Tip #2 - Consider Humans and Search Engines

Many people get so carried away with search engine optimization that they forget about the humans that will be using their website. It is important that you consider both humans and the search engines as you are developing your website. You want a site that search engine robots can easily go through, and it should be easy for humans to use as well.

Tip #3 - Write Title Tags for Each Page

Another great do it yourself tip for search engine optimization is to write title tags for each page of your website. This lets the search engines know what each page is about. Keep keywords near the front of the title tags and remember that the keywords take precedence over your company name.

Tip #4 - Write Good Description Tags

It is also important that you write good description tags as part of your search engine optimization. The description is very important and it should use a couple sentences to summarize the page. Ensure you use keywords in the description, but only use keywords that you actually use on this webpage.

Tip #5 - Write Good Copy Including Keywords

You also want to write good copy that includes keywords when you are working on search engine optimization for your website. The writing should be easy to read and well written so humans will enjoy reading it. It should also include keywords for the search engines. However, don't overdo the keywords. 1-2% keyword density is perfect for these pages. This way you have keywords without stuffing and making your text sound awkward.

These are just a few great tips that you can use to do your search engine optimization on your own. You don't have to hire someone else and spend a lot of money to make sure your website performs well in the search engines. Just a bit of good knowledge can help you increase your rankings on your own.


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