I love ebooks. The instant access, the focused interesting "niche" information. Some are ridiculously inexpensive and some are overpriced. This is a subjective statement because the value of any information, whether print or digital is dependent on the benefit to the person using it.
There is never a lack of people who will complain about almost anything and the value or lack of value of any given product. There are many online forums devoted to "scams", debating the legitimacy of everything, and you will read things like "That weight loss book is a scam!" or "Such and such a book on marketing is a rip-off!" What is surprising to me is that more often than not, the person complaining the loudest hasn't even bought and read the book! They are aggravated by the way it's being marketed. Or they are certain that they could have found that information for free somewhere on the internet. Well, there is no doubt about that because something about anything is available somewhere on the internet. However, to craft it into a book you would have to spend hours and hours researching it, writing about it and editing it, but at least it would be free! Unless you consider that your time has value.
I have bought dozens of ebooks and what I have found very interesting is that sometimes I'll buy an ebook and, yes, I may have read similar information before, a lot of it may sound familiar, but the way it is presented triggers something in me and I'll take action. This happened recently. I purchased an ebook on self improvement. All of the concepts in it, I had heard before, and in fact studied them, but there was something about how it was presented that switched a light on for me! So was it worth the $47? Absolutely! However if I hadn't had that experience of value, I would have just returned it. This is a common bonus in the purchase of ebooks, and I have returned a few. This is never a problem if you pay attention to who you are buying your digital products through. If it's a large digital retailer such as Clickbank, you have 60 days to decide if your purchase is what you expected. If it's an individual, don't use a debit card, only a credit card. That way if there is! ever a problem with a return, you can turn it over to your credit card company as a disputed purchase. You may be easy for a merchant to ignore, but your credit card company is not!
So all of this complaining about digital books being "scams" or "garbage" is rather unfounded. Selling an ebook is not a "scam" Even if the marketing approach is over the top, even if annoying marketing "persuasions" are used, this is nothing new and is common in most marketing. Purchase with care, and use your option to return. Just in case no one ever noticed, not every printed book is worth the paper it's printed on either, but just try to return it!
Its time to embrace the digital revolution. It's a wondrous thing that we can have information immediately and even more wondrous that anyone can be an author.
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