Success is Determined By Your Ability To Get Leads

Copyright (c) 2010 Catalyst R.O.I.

"Closing the gap," "building bridges," "working together:" clichés all, but despite their axiomatic nature, they remain the fundamental building blocks of lead generation marketing. Closing the gap? Leads are the lifeblood of driving your business to success.

What Is Lead Generation?

At it's basic level, leads are a potential customer that is curious. It's your job to turn that into more. A multi-level marketing (MLM) lead is the contact information for a prospective customer. Simple as they sound, they are why marketers spend millions and get millions.

Tools and techniques include:

• E-mail lists • Membership programs • Online advertisements • Seminars and trade shows • Direct mail and telemarketing

MLM leads may be bought from an agency or created individually.

Ladder of Lead Generation

At the base of the ladder, the customer's interest is piqued. He may have found out via word of mouth, an advertisement, or seen a comercial. The product is unique from the competition , and thus stands out, which is why the customer wants it.

On the second rung, the customer moves from thought to action. He forays ahead by visiting a web page or strolling into a store.

The next step is for the customer to give feedback. Exhilarated, he fills out an e-mail form and otherwise elects to receive more information. An MLM agency may record his information and use it as a lead.

Finally, the customer follows through with a purchase. Ca-ching.

Measuring Success

Marketers use several tools to calculate the success of generating leads. Depending on the market you are going after, you'll want to modify your methods of gauging your success. An example is how differently you would gauge success in a social media campaign vs. a traditional site. That's only one example. The bottom line is that you want to research the best way to track the goals you set in order to determine your level of success.

Lead Quantity: Simple math – the more, the better.

Cost Per Lead: For instance: if a marketer uses PPC advertising, then each tentative click on an advertisement costs money. 100,000 clicks and two sales do not spell out success.

Lead Conversion: The CPC quandary escorts us to this third criterion. The ratio of visitors verses buying customers is the breakdown of lead conversion.

Interested in success? Then a must is to become educated in lead generations.