Paul Lemberg can teach you the simple secrets of running a sale that has been tested for quite some time and provide you profits for your business without fail. Even if you're fresh to business, you do not have to spend long hours mastering any marketing secrets or complicated strategies.
You'd probably be very amazed to know that this marketing strategy was first implemented by direct marketers way back in the 1920's. With more businesses becoming online, Paul Lemberg adapted this technique to be used effectively online.
Here a concept of the effective strategies Paul Lemberg teaches:
How to begin your Fire Sale mini-launch
Raise your prices
When you raise your prices, you generate extra profits
Advantages of running a sale
Having a sale gives your cash flow a sudden boost!
Reward the loyalty of folks that are on your list
Close more deals and give them wonderful prices
An effective method of getting everyone in your list engaged and have some non-buyers to get into the money spending habit
Generate more cash for your business in case you need money 3 or 4 days from now
"You are not likely to run a sale each week, one or 3 times annually is good"
Running a sale is simple BUT!
You need to provide your customers a compelling cause for having a sale – It would be not wise to have a sale, just to have a sale. They would think that you are desperate or get suspect that you have a gimmick going on. you wouldn't want people having the impression that your stuff isn't moving at the old price. You don't want people thinking that the sale price is now the permanent price as well.
Any simple reason would do! You can tie it up using a special event like something personal in your life: birthdays or anniversary.
Side benefit: Having a personal reason creates a tighter bond with your customers which is a a valuable thing!
Take note of holidays and use it as a reason. You can choose other holidays aside from Christmas. That's not the best holiday because it is very much packed and there's too much noise going on.
Make the savings substantial – The savings you offer are up to you but giving substantial savings gives incentive to the people and make the sale an effective cash generator
Offer a bonus together with the sale price – Bonuses can complete items with no "deep discount"
Best timing to perform your sale
Have your sale run for 2 or 3 days but additionally give it a solid deadline - Let them have plenty of time to purchase but not so much time that they'll drag their feet.
Use holidays – Public holidays, Senior high school Graduation, Single Product Sale, Personal Wedding anniversaries.
Your email Strategy:
Let's say you want to have a sale on multiple products. You simply need 4-5 emails on your email campaign
One before hand – prior to the sale
One per day throughout the sale (day 2 and day 3)
One last email to remind them that they only have some hours left
You can't go wrong whenever you are creating a strong offer
Paul has generated email templates that it is possible to customize and readily use to your business and get nice cash infusion at the same time as build a better bond along with your market.
You can instantly get the Fire Sale Mini launch secret here.
It is also possible to grow your business within the next couple of weeks or perhaps days by using these simple and proven secrets.
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