Why Use An Updated Direct Marketing List

Copyright (c) 2010 Luie De Von

When using direct marketing, a marketer needs to use the right mailing list. A direct marketing mailing list has information about qualified leas, their contact information and other details which a marketer can use to his/her own advantage. This mailing list helps a business owner launch advertising campaigns.

It is therefore important to start with the right list to avoid wasting time and money on a poor and ineffective campaign. Many people often change their post mail addresses and email email addresses which is why it is important for a marketer to make sure that the list he uses is always updated.

Using an old listing could mean not reaching your intended audience and giving out your marketing mails to the wrong hands. On the contrary, a good list increases your chance of getting positive response out of your direct mail marketing campaign.

Direct Mail Marketing - Use Postcards? Or E-mails?

Direct mail marketing can be done both offline and online. If you choose the traditional method of direct marketing, sending postcards is the best way to advertise. On the other hand, if you have a business website or an online store, email marketing can surely increase your sales.

Most successful merchants combine offline and online direct mail marketing to boost their marketing potential to the fullest. Although the internet is a booming industry, traditional methods of advertising such as postcard marketing should never be overlooked.

Direct Mail Marketing Techniques

Let's say for instance that you want to send out advertising postcards. To get the best results, it is recommended that you send via First Class Mailing to enjoy important mailing features such as the Return to Sender option. Although First Class Mailing may cost a little more than ordinary postage, you can be assured that your marketing letters will be delivered to their intended recipients.

If you are sending marketing emails, you need to be careful not to make the mistake of sending unsolicited emails as doing so can send a negative impression to people. In addition, it is easier to change email accounts so you need to do your research to make sure that the accounts you are sending to are still active.

There are standard rules in direct mail marketing that must be observed. Aside from not sending unsolicited emails, a marketer must also avoid spamming or bombarding the recipient with so many emails at one time. Most recipients would want to see both a Subscribe and Unsubscribe option for this gives them the idea that they can easily decide whether to accept messages or not from your company.

make sure that you are purchasing a mailing list from a reputable marketing list broker. Better yet, build up your own marketing listing by conducting market surveys or by offering free newsletters to visitors of your business website. By doing so, you can be sure that the people who signed up your listing are genuinely interested in the products or services you offer.