How to Get Network Marketing Leads

Copyright (c) 2010 Catalyst R.O.I.

When you work in the network marketing business, the one thing you will concentrate on in the beginning is your leads. Unfortunately, there has been a lot of controversy on the best way to get network marketing leads. One belief is that buying leads is the best thing, while another feels that the generation of your own leads is the only way to go. However, when you are first starting out, you will probably have to purchase your leads to get a good start in the business. The key is understanding what to look for in an MLM lead company.

The first thing you need to make sure of is the network marketing leads you are buying are quality leads. In other words, the leads must come from your own target market. This can be done by doing the research on the company. Get some recommendation from other marketers by finding out who they purchased leads from and look for advice from other marketers on the Internet. You want to make certain you are paying for quality and not just a list of names.

Another consideration of which company you use may be the price of the leads. While all new marketers want to spend little on their business, the fact is, you will get what you pay for. If you want to spend very little, it is almost guaranteed that the leads you buy will be cheap. What you need to do is consider the expense as an investment in your business. If you are still concerned, however, you may even want to consider asking them for a small sample of leads to try out before you make any decision. The reputable companies will be more than happy to assist you.

Once you have purchased your leads and started to build your network marketing business, you can then start to concentrate your efforts on the generation of your own leads. Create your website's lead capture page and enlist the assistance of an autoresponder to help you follow up with each one you get. Within time, you will have more than enough leads to deal with.

Some people disagree with the method of purchasing leads, but most successful network marketers generated their success using this method. One key to success in general is to learn from those that have already achieved the success you desire. When you look at the successful people in network marketing, you'll see that one of the tools they used was to purchase new leads. It's up to you to capitalize on the leads that you purchase.