How to Build a Network without Trying

One of the most important things to learn about selling anything is how to do it without trying. While most people who come to a money making website are interested in what is available, if you are attempting to recruit people for a network, the tactics are different. When you are trying to promote a business idea rather than products or services you need to know something about your prospects so you can appeal to their sense of needs and desires. You want each one to think they are the only one you are interested in recruiting. Yes, they will know that is not true, but you want each person to feel that way.

Many people are automatically turned off by the prospect of network marketing, so you have to be tactful about the way you present the information you have. Don't tell anyone they can be financially secure in a month, six months or even a year because what works for one person will not work for another. You also do not want to tell your prospects they won't have to do any work because if they know anything about network marketing they will know you are just trying to convince them to join your network. They are smart enough to know—or at least have a good idea—what they will need to know in order to be successful.

Some organizations use a tactic that involves not telling prospects until the last minute what the "business opportunity" is. The problem with this method is that it has been used for so long many prospects will see right through it. You don't want to be dishonest, but at the same time you need to find a way to show a prospect what you can offer him or her without coming right out and saying it. Fortunately the online community makes it much easier because you don't have someone standing in your face and asking.

If you're using email, one of the best tactics I've seen is, "I have a business opportunity I'd like to show you. Can I have your permission to send you some information?" This way you are not deliberately withholding information, but at the same time you are letting the prospect know you would like to show him or her a business idea or opportunity. You will have more success if you don't come right out and say it's a network marketing opportunity because many people are still skeptical about the legitimacy of networks.