Why Your Kids Should Wear Merino Clothing

Heralded by many as nature's wonder fabric, merino wool has plenty of highly desirable properties that make it an excellent choice for children's clothes. Made ethically in New Zealand using environmentally safe practices, merino clothing is completely natural and organic - an important consideration in light of the recent scandals over dangerous levels of toxic chemicals in a variety of children's products ranging from toys to clothes.

Large corporations have spent millions developing synthetic fabrics like polypropylene as cheap alternatives to the real thing, but nothing comes close to rivaling the unbeatable qualities of all natural merino wool. The wool is comes from a special breed of sheep called the Merino which can be found grazing peacefully all over New Zealand's pristine farmland. These sheep usually belong to small or medium sized family farms that lovingly care for them and harvest their wool once a year - a time honoured tradition that in some farms goes back several generations. The entire process, from wool harvesting and transporting as well as the manufacturing of the clothes is designed to be sustainable. Merino clothing is a wholly natural, recyclable and biodegradable product; at no stage in the manufacturing process are chemicals like chlorine or bleach used, making merino wool one of the safest clothing choices for your children.

Merino wool's natural durability makes it an ideal choice for kids clothing - studies have shown that merino wool fibres can be bent up to 30,000 times without breaking. This essentially means that clothes made from merino wool will stand up to repeated washings without looking old and worn out. Merino wool is also naturally odour and stain resistant - an important factor when it comes to children's garments.

Whereas synthetic fabrics are passive, merino wool fabrics are active - the merino wool fibre has the ability to respond to changes in the body's temperature keeping the wearer warm in cold weather and cool and hot weather. The fabric remains comfortable to wear on the skin in temperatures ranging from +35° C to -20° C.

Merino wool is 100% sustainable, recyclable and biodegradable. In light of recent health scares and product recalls on toxic consumer toys, clothes etc. it should come as a welcome relief to merino wool clothing are completely natural, organic and safe for your little ones. From the sheep back to the factory floor, the process of making merino wool clothing has been designed to be totally environmentally friendly and sustainable. At no point are dangerous chemicals like bleach or chlorine used during the manufacture process, making it safe for the environment and, more importantly, safe for your kids.

Merino wool clothing for children can also be highly beneficial to parents! The wool's natural durability makes it long lasting (which is easy on the wallet), they are easily machine washable and last, but not least, merino wool clothes are extremely wrinkle resistant and require no ironing.

No man-made fibre has come close to matching merino wool's naturally occurring qualities and attributes. Synthetic fibres can't touch merino wool fabric in terms of sustainability, safety or comfort. Don't take your kids' health and comfort for granted, give their growing bodies the gift of natural merino wool clothing today.