Having a website is very much important if you have business nowadays. On line customers check products through your websites, and if you don't have one, they are likely to reject it. But having just a website is not enough. Anyway, the Internet allows two-way communication and customers expect to be committed.
Why can't you just leave your website up, post news items, and walk away? Why can't you merely post items of interest and nothing else? Well, you can, but you don't want to, and there are many reasons why.
Answer your customers questions
Customers often submit questions via e-mail, support forums, Twitter, or other electronic avenues. When they do that, they will expect a response. Even if it's only a pre-sales query, potential customer will possibly turn their back if you are not able to answer their questions. Devote a block of time each day to answer questions from visitors to your website, even if it doesn't seem likely that they're ready to buy right now. If you give them friendly service before they're ready to order, they'll remember when they are ready to order.
Ignoring them won't bode well
If you don´t answer queries from your website, it makes it seem as if you're ignoring your customers, or potential customers. Customers don´t like to be ignored. Even if it isn't your intent to ignore them' maybe you're too busy to keep up with messages from the site every day' that's the perception that many visitors to your site well have, and that is not a perception you want to give.
It looks unprofessional
You wouldn't just let your phone ring unanswered, would you? It's sort of the same thing when customers are sending e-mail messages, but aren't getting answers. Again, the idea of devoting a block of time each day has value, and you may find yourself gaining customers, and providing even more services to existing customers.
Even if your services and products aren´t internet based, a website is a wise investment. It will allow customers to browse your products and learn about your business at their own pace. Don´t let your investment go to waste by letting e-mail queries pile up. Spending some time in a day will give out valuable dividends when balancing your books.
The worth of having strong customer relations simply cannot be understated. The merchant who takes the time to answer queries, even if the customer isn't going to purchase straight away, is the merchant who will find customers' and people those customers have told' giving them more business than they can handle...and there's no such thing as too much business, is there?
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