Building a Strong Customer Base with CRM Integration

People start businesses for various reasons. Whether you're a small business or a large corporation, marketing your products and services to your local region, as well as the world, is important. You've tried several ways to market those products and services but seem to be falling short in your efforts. No need to be distressed, this is where CRM integration can go a long way. Without a proven marketing system in place, it can be hard to track the progress of your marketing campaigns. With any campaign you need to look at the big picture and determine:

* Is the campaign reaching your targeted audience?

* Which parts of the campaign are working successfully?

* If running multiple campaigns, which one is proving more effective?

* Which campaign did certain leads come from?

Measuring the overall effectiveness of your campaigns is vital. If you have a campaign that is not performing then you're wasting time and money.

Knowing which campaigns work and which ones don't will allow you to duplicate the systems that work and in the process increase your customers. If you currently aren't using a CRM system, then you're missing out on a pot of gold, when it comes to your marketing success.

CRM integration is a way to manage your marketing efforts more wisely. SugarCRM has a great campaign wizard. With the campaign wizard, you'll go step by step through each phase of creating a campaign, executing that campaign as well as tracking the campaign. The benefits of the wizard is that it will let you create a budget, set cost and the revenue you hope to generate as well as the overall goals of the campaign. You can include a link to a page on your website. Additionally, this program will give you the ability to create a URL for tracking the link. This is a great feature because each time the email's recipient clicks on the link, SugarCRM will add that recipient to a click-through link list.

The best is, you can actually see how many potential customers are taking the time to click through to the offer you have available. Does this sound like something that "is not" in place at your company but needs to be? Chances are, you're nodding you head "yes" as you're reading this. If that's you then you need to see what CRM integration can do for your business. CRM software is an amazing marketing tool that is readily available when you need it. It's marketing with the click of a button. How amazing would it be to click a button and see how effective your marketing campaigns are. That's impressive! That's the power of Sugar CRM.