Searching for specific content, files, and other information can be fairly easy these days as the top search engines including Google and Bing serve millions of web users each day. All you need to do is type some keywords and the search engine will do the rest displaying the most popular sites or websites that best fit in the keywords.
You may get even more varied results if you search for Internet marketing programs, online business opportunities, and other products and services because Internet marketers are working very hard in keeping these websites exposed. They achieve this by increasing their website rank through a method called SEO or search engine optimization. If you have a website that you want to be easily found by a search engine, you must increase your site rank through SEO as well.
The learning curve may appear to be a bit steeper than other Internet marketing methods because of its nature. Keywords play a very important role and may confuse you at first, but learning these concepts is not absolutely necessary. In fact your website can be optimized up to a certain degree without following a single SEO guide as long as you provide lots of content on your site. Concentrate on writing quality articles instead.
As you progress, your traffic coming from search engines may still be a bit slow, this is where you can improve using a keyword tool. A keyword tool analyzes your website's structure and content and generates a set of keywords that revolve around your content. These keywords serve as a guide for future content that you may add.
The number of keywords generated is likely to be plenty. In fact several keywords may form a phrase of multiple words. The idea is to choose some of the keyword phrases and make sure that they are really related to your content. You must also see if the keywords are keywords that you expect others to type if they are searching for your site. Select keywords that have fewer results so they are less competitive allowing you to grow in rank. A good keyword tool to start with is the Google AdWords
After you selected around 4 to 8 keyword phrases, you can start implementing these keywords to your content. Just make sure the new content is different from your previous contributions and work on incorporate all or some of the keyword phrases. This step is the easy if you add blogging functions to your website.
Once you got the hang of creating optimized articles, you can increase your site rank even faster by posting the same articles or brand new articles in areas outside of your website. The number of backlinks plays a role in rank determination as well, so post articles in article directories and add a link to your website in the end.
As long as you are consistent in posting unique optimized content, your site will eventually grow. The results are not instant, but you can use the time on trying other Internet marketing techniques while SEO goes to work. Just make sure your content makes sense even when the keywords are there so visitors that find your site from the search engine actually stay there or bookmark the site so they can come back.
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