How Insurance Agents Can Dramatically Increase New Business With An Optimized Website

If you are an insurance agent or broker who has not taken advantage of the value that your website and the internet can play in building your business, it may be time to panic a little.

Some of the facts that you need to be aware of are:

Consumers spend 48% of their leisure time online

They are looking to be influenced

Most consumers still prefer to buy a policy from a local agent

Of those who bought from a local agent, 50% used the web to request a preliminary quote and research their purchase

It is not enough to have a website for your business, you must set yourself apart from your competition. Your site must be unique and point out what you can offer that your competitors can not.

Your website has to be set up in a way that leads potential customers to take action, such as:

Enter their contact information to create an email lead

To call the telephone number on your site

To request an insurance quote by filling out a quote form

With that said about the importance of your website, none of it matters if your website is off in cyberspace and can't be found unless somebody types in your exact IP address. You need to know what it takes to get your site on the first page of Google and the other search engines, it's called Search Engine Optimization.

SEO is a very important factor in writing new business. With SEO, you can increase the traffic to your website by improving the internal and external factors that influence the results of a search engine search.

Some of the things that you will need to know about are keywords, competitors keywords, how to combine keywords, how to add keywords to your content, link building and submitting pages to the search engines.

You should be glad to know that you don't have to have a PhD from MIT to optimize your own website, it may sound foreign and it will take a little time and effort but the information is available. If you will take the time to optimize your site and get a high search engine ranking, you will be blown away by the difference it will make in your business.

One thing to keep in mind is that the internet is open 24 hours a day but if you have not put in the effort to make sure that your website is highly ranked on the search engines, you are missing a great opportunity to take your business to the nest level, the level where you know you belong.