Earn Learn Affiliate Marketing: Its All About Your Customers Buttons and Cycles

Answer this question truthfully: are you currently making enough money from Internet Marketing to support your monthly expenses? If not, then it's time to face the music: you don't know anything about the MARKETING part of Internet Marketing.

Now we've all been there. We read this book about affiliate marketing and started implementing the methods as described. Yet, all that work has left you doubting yourself, because despite your hard work, you've yet to see a steady stream of money heading towards you.

Learning Internet Marketing: Were You Told About Your Customers?

Most e-books about learn affiliate marketing are all high-fallutin' and fancy about article marketing, Web 2.0 marketing, etc., but they forget to tell you about the "marketing" part of Internet Marketing.

What is marketing? It is the process that's used by companies to identify the customer, to keep the customer, and to satisfy the customer. The bottom line of marketing is identifying customers' perceived wants and needs to stay profitable.

Internet Marketing and offline marketing are not that different at all. With both, your income depends on how well you make sales. And you can only make sales if you understand the following things about your customers:

* Your customers' needs and hot buttons

Do you understand why anyone would a guidebook on golf clubs rather than ask for recommendations from friends? For that matter, do you know what makes a person buy a particular product? What you should know is that most people are emotional buyers: they buy on an emotional response then justify the purchase AFTER they buy.

Internet Marketers like Travis Sago break down "hot buttons" so well. If you're harping on a "hair on fire" problem, you're bound to make sales. Put simply, people who have their hair on fire will rush towards water, or to the solution to their problem.

* Your customers' purchase life cycle

Another thing to keep in mind about customers is the customer purchase life cycle. The purchase life cycle involve:

- Claiming someone's attention - Bring that person into your sphere of influence - Turn that person into a paying customer - Keep that person as a customer - Turn that person into a company advocate

Whatever you do, make sure that your campaigns are carefully catered to the people in each step of the cycle. Working with this framework will actually make it easy for you to create your Internet Marketing campaigns.

* The most important seasons in your customer's life Do you know which time of the year certain products are in season? Now we all know that Christmas trees sell very well right before Christmas, but how about for the products you're trying to sell? Do they cater to a specific important time in your customer's life?

What Makes Super Affiliates Rich

The difference between a rich affiliate and a struggling affiliate all boils down to how well they understand their customers AND, more importantly, how well they employ copy writing techniques to press on their customers' hot buttons.